Analyst - Mobile Advertising Operations.Digital Services NG

Reports To:

Manager - Digital Advertising Operations

Division:

Digital Services

Mission:

Responsibilities:

• Support the successful execution, monitoring, optimization, and reporting of digital advertising campaigns across MTN’s mobile advertising inventory and third-party digital platforms.
• Drive operational excellence through campaign tracking, data analysis, reporting automation, performance optimization, and stakeholder coordination. 

Description:

• Monitor campaign spends utilization, budget pacing, revenue tracking, and advertising delivery efficiency.
• Support campaign reconciliation, reporting validation, and operational billing processes.
• Ensure accurate setup, trafficking, monitoring, and optimization of digital advertising campaigns.
• Maintain adherence to internal campaign execution processes, platform governance standards, and operational SLAs.
• Track operational KPIs and escalate campaign risks, delivery issues, or underperformance, where necessary.
• Develop reports, dashboards, and insights for campaign management and business performance reviews.
• Validate campaign performance data across multiple advertising platforms and reporting systems.
• Coordinate with internal sales, product, analytics, and technology teams to ensure smooth campaign execution.
• Support campaign testing, troubleshooting, and QA processes before and during campaign execution

Education:

• First Degree in Marketing, Mass Communication, Business Administration, Economics, Statistics, Computer Science, Data Analytics, or related disciplines. 

Experience:

3 -7 years work experience which includes:

• Hands-on experience managing campaigns on Meta Ads Manager, TikTok Ads, Google Ads, DV360, or programmatic platforms.
• Understanding campaign trafficking, audience targeting, optimization, tracking, and reporting.
• Experience with digital media metrics such as CTR, CPC, CPM, CPA, ROAS, conversions, reach, and engagement.
• Familiarity with tracking tools, pixels, tags, UTMs, and campaign attribution frameworks.
• Experience working with agencies, advertisers, or digital platforms is an added advantage.