Analyst - Regional Marketing Marketing NG

Reports To:

Manager - Regional Marketing Devices

Division:

Marketing

Mission:

• Provide analytical, technical, and operational support for cascading MTN’s brand strategy, sponsorships, and commercial plans to the regions through insight generation, campaign development & deployment, activations, project management, post evaluation, and reporting.

Description:

• Develop regional marketing localized campaign briefs based on regional insights to cascade national campaigns to the regions
• Collate market insights and maintain the regional competitive intelligence database.
• Develop regional marketing tactical plans and activation initiatives for product education and uptake
• Work with the integrated marketing agencies to develop regional communication and BTL campaigns for product uptake
• Support the planning, coordination, and tracking of regional campaign execution across multiple channels (digital, OOH, traditional, experiential, trade).
• Manage and update deployment trackers, creative material logs, and vendor schedules to ensure timely delivery of marketing assets.
• Track campaign performance metrics (reach, engagement, conversions, and adoption) and produce weekly/monthly reports using Power BI and Excel dashboards.
• Conduct trade visibility audits and ensure MTN’s brand identity compliance across POS, retail, and promotional materials.
• Assist in organizing regional activations and sponsorships alongside post-event analysis to measure ROI and customer sentiment.
• Maintain detailed documentation for all campaigns, including status updates, signoffs, agency deliverables, and feedback reports.
• Liaise with the Regional Sales and CEX teams to track customer feedback and integrate insights into campaign refinements.
• Ensure operational alignment with MTN’s Responsible Marketing and Advertising Policy and compliance with regulatory guidelines.

Education:

• Bachelor’s degree in marketing, Statistics, Business Administration or related field
• A postgraduate diploma in Marketing, Business Administration or a related discipline would be an added advantage
• APCON Certification
• Fluency in English and other local languages

Experience:

3-7 years’ experience which includes

• Experience with Excel, Power point, Power BI or similar analytics tools
• Understanding of regional marketing or FMCG/telco field environment
• Strong proactive and execution skills
• Strong stakeholders’ management
• Excellent project management skills to meet deadlines