Digital Marketing Specialist

Responsibilities:

• Oversee daily operations, content scheduling, and engagement on our Facebook Business Page and exclusive VIP customer groups. Share company updates, product information, technical articles, and industry news.
• Promptly respond to customer inquiries received via social platforms. Conduct initial needs assessment and lead qualification, ensuring smooth handover to sales.
• Develop, shoot, edit, and publish engaging video content for our TikTok channel. Identify, initiate, and manage relationships with relevant industry Key Opinion Leaders (KOLs).
• Host regular live sessions on Facebook and TikTok showcasing products, industry insights, and promotions to attract prospects and grow our follower base.
• Produce compelling marketing copy, visuals (images/graphics), and videos tailored for various digital platforms and campaigns.
• Ensure consistent brand messaging and content updates across all relevant social channels, including YouTube and LinkedIn.
• Track key metrics and provide insights to optimize campaign performance and audience growth.

Requirements:

• Bachelor's degree in Marketing, Communications, Media Studies, or a related field.
• Minimum of 2-3 years proven experience in digital marketing, specifically within the packaging machinery, commercial micro oven, etc., industrial equipment, or related sectors. Candidates without direct industry experience will not be considered.
• Demonstrated expertise in managing Facebook Business Suite, TikTok content creation/editing/publishing, and LinkedIn/YouTube marketing.
• Strong copywriting, visual content creation (basic graphic design/video editing), and live presentation skills. Proficiency with relevant tools (e.g., Canva, CapCut, Adobe Suite basics) is essential.
• Excellent written and verbal English communication skills. Ability to engage professionally and persuasively with diverse audiences.
• A self-starter with strong organizational skills, capable of managing multiple platforms, content calendars, and customer interactions efficiently.
• Professional demeanor and presentable appearance, comfortable representing the brand on live video and in potential KOL/networking engagements.