Marketing Specialist

Responsibilities:

VendorizeME — Performance Marketing:

•  Plan and execute paid social campaigns on Meta (Facebook/Instagram) and TikTok targeting US event hosts, with initial focus on Houston, TX and subsequent expansion to Atlanta and New York
• Manage Google Ads campaigns targeting high-intent event-related search queries (wedding photographer Houston, caterer for birthday party Atlanta, etc.)
• Run A/B tests on ad creative, copy, targeting, and landing page variants; report results and iterate weekly
• Manage and optimise a monthly paid marketing budget of $6,250–$21,250 depending on tier approved by leadership
• Track and report weekly on CPL (target: ≤$25), booking conversion rate, and take rate attribution

SEO & Content:

• Build and maintain city-specific event vendor landing pages targeting organic search traffic (e.g., Houston wedding caterers, Atlanta event photographers)
• Produce blog content, vendor onboarding guides, and event planning resources aligned with SEO keyword strategy
• Own the email marketing calendar: vendor activation drip sequences, host nurture campaigns, and post-booking review prompts

Vendor Acquisition & Platform Ads:

• Run vendor-side acquisition campaigns to grow the VDM supply base (caterers, photographers, videographers) in launch cities
• Manage the Platform Ads programme: onboard vendors to sponsored placement slots ($99–$299/month tiers), set up placements, and report performance
• Execute the wedding planner and event blogger partnership programme — target 10 active partners by August 31

RE/TES — B2B Content Support:

• Produce the monthly device pricing and availability newsletter for RE/TES wholesale and corporate clients
• Develop B2B sales collateral: product sheets, SLA summary documents, and corporate pitch materials for the B2B Sales Executive
• Support LinkedIn outreach content and company page management for TES corporate prospecting

Analytics & Reporting:

• Set up and maintain marketing dashboards tracking all VDM acquisition KPIs (CPL, conversion rates, GMV attribution, take rate)
• Provide weekly campaign performance reports to the growth lead.
• Contribute to monthly business reviews with headline marketing metrics and experiment outcomes

Requirements:

• 3–5 years in digital or performance marketing agency or in-house
• Demonstrated experience running US market paid campaigns on Meta Ads Manager and Google Ads, case studies, portfolios, or reference campaigns will be required at the interview.
• Proficiency in: Meta Business Suite, Google Ads, Google Analytics (GA4), and at least one email marketing platform (Mailchimp, Klaviyo, or equivalent)
• Strong written English at a US-native standard.
• You will produce ad copy, landing page content, and reports for a US audience
• Strong analytical ability: comfortable reading campaign data, identifying trends, and making budget reallocation decisions
• Nigeria-based with reliable high-speed internet and a home or co-working office setup suitable for video calls

Strongly Preferred:

• Experience with a two-sided marketplace, SaaS product, or gig economy platform
• Familiarity with product analytics tools: Amplitude, Mixpanel, or similar
• Experience with SEO tools: SEMrush, Ahrefs, or Google Search Console
• Experience with retargeting and pixel setup (Meta Pixel, Google Tag Manager)
• Understanding of the US event and wedding industry is an advantage but not required

What Makes This Role Distinctive:

• You will own the marketing function from Day 1, with significant autonomy and responsibility for campaign strategy and execution.
• Direct access to the growth lead and CEO. Your work is visible at the highest level of the company.
• You are building marketing infrastructure that will scale a marketplace toward a $2M Series A.
• You will work across two market contexts — US consumer (VDM) and Nigerian B2B (RE/TES)
• A rare combination that builds career versatility.

Benefits:

• Compensation is competitive and commensurate with experience.
• Specific package details will be discussed at the offer stage.
• This is a full-time role with the expectation of full availability during Nigerian business hours and overlap with US Eastern and Central time for campaign monitoring.

How to Apply:

• Submit your CV, a brief cover letter (maximum one page), and at least one campaign case study or portfolio example demonstrating US market digital marketing performance.
• Applications without a portfolio or case study example will not be reviewed:
• Shortlisted candidates will complete a brief practical assessment before the first interview.