Sales Representative

Responsibilities:

Lead Generation & Prospecting:

• Identify and develop new business opportunities through physical meetings, cold calling, emails, networking, referrals, and market research.
• Research potential clients and identify key decision-makers within target organizations.
• Build and maintain a healthy pipeline of prospective customers.
• Conduct regular outreach to prospects and convert leads into qualified opportunities.
• Attend relevant networking events, meetings, and industry activities to generate new leads.

Customer Needs Assessment & Sales Presentation:

• Engage prospective customers to understand their business needs, challenges, and requirements.
• Conduct effective product and service presentations tailored to each customer's needs.
• Clearly communicate the features, benefits, and value proposition of products or services.
• Address customer questions and concerns professionally and provide appropriate solutions.
• Develop customized proposals or quotations where required.

Negotiation & Closing:

• Negotiate pricing, payment terms, and other contractual conditions within approved guidelines.
• Handle customer objections and provide appropriate responses to move prospects through the sales process.
• Follow up consistently with prospects to drive conversions.
• Close sales and ensure all necessary documentation is completed accurately.
• Meet or exceed assigned monthly and quarterly sales targets.

Customer & Relationship Management:

• Build and maintain strong relationships with existing and prospective customers.
• Follow up with customers after sales to ensure satisfaction and address any concerns.
• Identify opportunities for repeat business, upselling, and cross-selling.
• Maintain regular communication with clients and provide relevant updates on products or services.
• Develop long-term relationships that support customer retention and business growth.

Sales Pipeline & CRM Management:

• Accurately record daily sales activities, customer interactions, leads, and opportunities in the CRM system.
• Keep customer and prospect information up to date.
• Monitor the progress of leads throughout the sales pipeline.
• Provide accurate sales forecasts and reports based on pipeline activity.
• Track individual performance against agreed sales targets and KPIs.

Market Research & Reporting:

• Monitor market trends, customer preferences, and competitor activities.
• Gather feedback from customers and prospects to identify market opportunities and areas for improvement.
• Provide regular reports on sales activities, achievements, challenges, and opportunities.
• Share relevant market insights with management to support business development strategies.

Requirements:

• A minimum of a degree in business administration, marketing, sales, communications, or a related field.
• 2–4 years of experience in sales, business development, customer acquisition, or a related role.
• Proven experience in lead generation, prospecting, negotiation, and closing sales.
• Strong communication, presentation, and interpersonal skills.
• Excellent negotiation and persuasion abilities.
• Customer-focused with strong relationship-management skills.
• Ability to identify customer needs and recommend appropriate solutions.
• Experience using CRM systems and maintaining accurate sales records.
• Strong organizational and time-management skills.
• Ability to work independently and meet sales targets.
• Proficiency in Microsoft Office and other relevant sales tools.

Key Performance Indicators (KPIs):

• Monthly and quarterly sales revenue achieved.
• Number of qualified leads generated.
• Lead-to-customer conversion rate.
• Number of new customers acquired.
• Customer retention and repeat business.
• Average sales cycle and deal closure rate.
• Sales pipeline value and accuracy of forecasts.
• Customer satisfaction and relationship quality.

Key Competencies:

• Sales and business development
• Lead generation and prospecting
• Negotiation and closing
• Customer relationship management
• Communication and presentation
• Market research
• Problem-solving
• Target-oriented mindset
• Persuasion and influencing
• Time management and organization
• CRM and sales pipeline management

Remuneration: NGN 150,000 - 250,000 Monthly